Module 3: The Goal
Deepen relationships and stand out by sending 3 hand-written note cards a day for 7 days.
The Tactic
When was the last time someone sent you a handwritten note? With the advent of emailing, Facebook, Instagram, Zoom calls, handwritten notes stand out and make a big impression. Combine this simple strategy with a consistent schedule and you may find your client list double in size. One way to stand out from all the noise online is to ADD offline communication. And one of the most underutilized and simplest ways to be remarkable offline is to send hand-written note cards of your own. Handwritten notes make the recipient feel special and show that you took extra time out of your day to think about them. As long as the design of these cards is professional, any visual style will work. These can be specially made cards branded to you or simply regular, blank note cards. What’s important is that you make a personal touch and reach out. The tactic is to send 3 hand-written note cards every day for 7 days - 21 cards total. Moving forward, it’s smart to get in the habit of sending at least 15 cards a month.
Who to send cards to
Be strategic. Sending cards isn’t random. Think who you want to deepen your connections with and which contacts could lead to a sale. Possible people who you should send cards to include: • Prospects • Buyers (Past and Present) • Referral Sources • Colleagues • Event Attendees • Etc.
What Kind of Note Cards
Keep it simple. Don’t get bogged down into making custom cards if that could slow you down from just doing this task as soon as possible. You can get nice art cards from Amazon, or the dollar store… Who to Send Cards to What Kind of Note Cards More Than OK Club © 2020 Driven Inc. 4 Or you can create a custom, branded note card. You can have it designed inexpensively at Fiverr (https://www.fiverr.com/). Then you can have it printed at VistaPrint (https://www.vistaprint.com/).
What to Say
The idea isn’t to do a hard sell with your note cards. They are meant to deepen your connections and stand out. Come from a place of service and support. Invite people to reach out to you if it’s appropriate. For example: “Hey Jane, I love the post you did recently on Facebook with the ________. It made me think of that time we _______. I want to let you know I’m here for you. If you need any support during this crazy time with [Your area of expertise], feel free to reach out with me. We all have to stick together, right?! Sincerely, [Your name] Make it personal. People will appreciate a little humor and fun - especially now. You can also include a simple, thoughtful gift that fits in the envelope. It could be a favorite recipe, a tips sheet, an article, a funny comic, a thin magnet, etc. Think back to the days before the internet when we actually wrote letters to each other! If you did that in the past, what fun, cool things did you slip in the envelopes? Try those same things again now. You can also use a hand-written note card to confirm an upcoming phone call with a lead you’ve been in contact with. What to Say More Than OK Club © 2020 Driven Inc. 7
1. Get your cards. 2. Organize a list of who you’ll send cards to. 3. Block off 15 - 20 minutes a day for 7 days in your calendar to write and send your 3 note cards. 4. Write and send! Have fun with them! Action St
Action Steps
1. Get your cards.
2. Organize a list of who you’ll send cards to.
3. Block off 15 - 20 minutes a day for 7 days in your calendar to write and send your 3 note cards.
4. Write and send! Have fun with them!
Action Steps
Mark as complete each day!
Organize who you’ll send cards to. Block off 15 - 20 minutes in your calendar for the next 7 days to write your note cards. Write and send your first 3 note cards
Monday; 3 Cards
Tuesday: 3 Cards
Wednesday: 3 Cards
Thursday: 4 Cards
Friday: 3 Cards
Saturday: 3 Cards
Sunday: 3 Cards
Problem > Solution Content For Your Facebook Lives
Problems. Solutions
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Easy to follow content for your video
Don’t write a script! You don’t need to. But you can use a simple outline to guide your Facebook Live. Choose from any or all of the following outlines to guide you. Always end your video with a call to action to take the next step with you. 1. State the problem. 2. Agitate the problem. a. What is this problem costing people? b. What are the ripple effects of this problem in other areas? c. What’s at stake if you don’t solve this problem? 3. Solve the problem. a. Give a step-by-step solution to the problem. b. Focus on what people can do right now. c. Give examples. Tell stories. 4. Call to action. a. Invite people to contact you so you can help them solve this problem with custom solutions. 1. Inspire a. Grab their attention with a shocking statistic and/or provocative question. 2. Educate a. Teach your content. Tell stories. Give examples. 3. Invite a. Invite people to take the next step with you. 4. Motivate a. Give a reason for people to act on your invitation right now. This can be a limited number of spots open and/or a limited time this is available.
Why /What/ How/ What if Template
1. Why is this problem/topic so important?
2. What is the problem/topic? a. Give a description with lots of examples and stories.
3. How to solve the problem. a. Give the step-by-step solution to the problem.
4. What If… a. Answer questions from people who want to know how this content applies to them. b. Give your call to action. W
Action Steps
Monday: Brainstorm the content for your series. Decide how many days your series will be. Decide what time you’ll do your live videos every day.
Tuesday: Email your list telling them about your new Facebook Live series. Post on social media when you’ll do your first Live video.
Wednesday: Do your first Facebook Live. Share on social media and to your email list one of your new offers.
Thursday: Do your second Facebook Live.
Friday: Do your third Facebook Live. Send a second email to your list reminding them of your Facebook Live series and share some of the positive feedback you’re getting
Saturday: Do your fourth Facebook Live. Sunday: Continue every day for the duration of your series.
